Altamount Road (AR) in Mumbai is where some of the city’s most affluent live.Producer Sunil Bohra’s grandfather, Producer Shree Ram Bohra, has a chowk (square) there named after him. And now Sunil has decided to set up a portal dedicated to the celebrities of AR. Says Sunil, “I feel a strange affinity to the locality.” He is starting a portal to address the lives — generic and day to day — of the super-elite on Altamount Road. He says, “I am starting an information portal on the big names who live on that street.
Says Sunil, “AR is one of the most expensive residential areas in the world. Mukesh Ambani, Kumar Mangalam Birla, Naresh Goel, the Mafatlals etc stay there. Kajol and Suniel Shetty were born here.” His interactive info-line on the portal will give people first-hand information on how the super-elite live. He says, I am going to invite the Ambanis, the Mafatlals and other families that stay on the street to do interactive website conversations with the public. Let the aam janta get a peek into what the super-privileged think.”